Start With Customers, Not Ideas
If your product comes from an idea and not a problem, realize that you are taking a shot in the dark. Sometimes this works, most of the time it does not.
Shommi solves the problem of finding leads. I just thought it would be a cool way to get into machine learning. I cared about the idea, not the problem.
Scratch Your Itch
Scratching your itch ensures that there is actually a problem, more importantly, one that you care about.
Have Access to Your Market
You can’t get meaningful feedback if you don’t have access to your customers.
Scratching your itch ensures that you have one person who can offer meaningful feedback. You are also more likely to know others.
Startups are hard so play to your strengths every chance you get.