Ask yourself 5 questions.

1. What is my product/service?

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2. How will customers feel as a result of the experience?

More prepared, inspired, happier

3. What specific expectations does the typical customer bring to this experience?

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4. What does failing to meet customer expectations look like?

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5. What does exceeding customer expectations look like?

Unforgettable lessons, paradigm shifts, feeling inspired, anticipation of new issues

You can become more deliberate in building great products by answering these 5 questions and creating a lean canvas.

What does your business planning process look like?

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