Ask yourself 5 questions.


1. What is my product/service?

A newsletter for technical founders

2. How will customers feel as a result of the experience?

More prepared, inspired, happier

3. What specific expectations does the typical customer bring to this experience?

Useful content, no spam

4. What does failing to meet customer expectations look like?

Off topic content, spam

5. What does exceeding customer expectations look like?

Unforgettable lessons, paradigm shifts, feeling inspired, anticipation of new issues


You can become more deliberate in building great products by answering these 5 questions and creating a lean canvas.

What does your business planning process look like?

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