In Delivering Happiness, Tony Hsieh draws an analogy between business and poker. One of your most important decisions is made before you begin playing. Your choice of table can make or break you.

In business, your idea can make or break you. A great team can’t save a shitty product that solves a problem that no one has.

Many entrepreneurs vet ideas unconsciously. This process should be deliberate.

I would ask:

  • Which customers do I have easiest access to?

  • Which idea has the highest potential to effort ratio?

  • Which business am I most drawn to?

What factors do you consider when picking a business?